The Sustainable City – Yiti (TSC – Yiti) is a pioneering development located near Muscat, Oman, created through a joint venture between Diamond Developers and the Oman Tourism Development Company (OMRAN Group). Covering nearly one million square meters along the Gulf of Oman coastline, this eco-friendly community is designed to house around 10,000 residents. The project is built around six core sustainability pillars: food, energy, water, products, mobility, and waste. In an exclusive Q&A,
Rasha Al Nahdy, Marketing Manager at The SUstainable City - Yiti, sheds light on their particpation at ODBW 2025
What motivated your organisation to participate in ODBW 2025?
As a pioneering sustainable development in the region, our goal at The Sustainable City – Yiti is to lead the conversation around smart, future-ready urban living. ODBW 2025 provided a strategic platform to showcase our vision for a sustainable, people-centric lifestyle and to engage with key industry stakeholders, decision-makers, and innovators who share our commitment to sustainability, clean energy, and responsible development.
In addition, the event offered an engaging environment for us to generate qualified leads, attract investor interest, and build brand awareness among a highly relevant audience, all of which are vital as we continue to grow our presence in the region.
How would you describe your overall experience as an exhibitor at the event?
Our experience at ODBW 2025 was highly positive and productive. The event offered an excellent opportunity to highlight the unique aspects of The Sustainable City – Yiti, including our environmental solutions, clean energy infrastructure, and human-focused design. The level of engagement, interest, and meaningful conversations with visitors and potential partners meet our expectations.
Was this your first time exhibiting at ODBW, or have you participated before? If so, what differences did you notice this year?
This was our third time participating at ODBW, and we have seen the event evolve significantly over the years. What stood out in the 2025 edition was the increased focus on sustainability, innovation, and meaningful engagement between exhibitors and visitors. This year’s edition felt more dynamic and targeted, offering us stronger opportunities to connect with potential partners, investors, and like-minded industry professionals. As well as understand the new developments in Oman.
What key trends or innovations in the downstream sector did you observe during ODBW?
ODBW 2025 clearly highlighted a convergence of smart, energy-efficient, and sustainable building solutions. These innovations not only reflect the direction of the broader planning & construction sector but also resonate strongly with our mission at The Sustainable City – Yiti, where clean energy, smart planning, and human-centric design are at the core.
